Technics TRACKS Videos
Relaunching the legendary Technics brand was a major move for Panasonic. Along with powering the high resolution music service Technics TRACKS, 7digital's Creative team was commissioned to create engaging editorial merchandising as well as these artist video interviews.
These videos have featured incredible artists such as James Lavelle, Nick Mason, Martin Taylor, Pauline Black, Sir John Eliot Gardiner & Steven Wilson. The series took on themes such as ‘My Life In Tracks’ where they showcase their preferred playlists and ‘My Listening Space’ where they discussed their favourite ways of listening to music.