MQA is a revolutionary end-to-end technology that delivers master quality audio in a file that’s small enough to stream or download. What’s more, it’s backwards compatible so it will play on any device. And because it’s fully authenticated, you can be sure you’re hearing exactly what the artist approved in the studio.
7digital & MQA working together
The teams at MQA and 7digital envisaged and implemented a process for bringing MQA's quality sound into digital music services globally. For years, 7digital has been dedicated to transforming the listening experience for music on connected devices. We are proud to be MQA's leading platform provider, allowing our partners to integrate MQA technology into their service effortlessly.
How MQA works
1. Cleaning the recording - When an analogue sound is converted into a digital signal, temporal ‘blurring’ occurs, smearing transients through time. As a result, our ears can’t tell where individual sounds are coming from, and recorded music sounds flat compared to ‘live’. MQA is able to clean up this distortion to create a truly accurate 3D soundstage unlike anything you’ve ever heard.
2. Packaging the sound - Once the recording has been de-blurred, MQA uses a process we call ‘Music Origami’ that cleverly makes this large, high-resolution file manageable and compatible with any service or playback device. On an ordinary player, MQA will play at better than CD quality. With an MQA decoder the full, rich studio sound is unfolded.
How 7digital works
We are a B2B digital music and radio services company. We power white label music streaming and radio services for major brands, devices and startups.
Technology - Our flexible API allows partners to harness the power of music through download or streaming services, while we take care of highly complex infrastructure management, licensing and reporting. We have created a resilient and scalable technology platform that provides both us and our partners with the ability to innovate quickly.
Content - We are experienced purveyors, managers and creators of content. We license music from all the major labels, local independents and publishers, bringing our global catalogue of over 40 million tracks. Alongside licensing content, we produce award-winning music radio programming for some of the world’s biggest broadcasters, as well as cutting-edge speech and video content.
Strategy - We are proud to have partnered with some of the largest consumer electronics brands in the world, giving us expertise on music licensing, product innovation and user management. We also run our own successful digital music service, which is localised for 20 countries. Our 10+ years of experience is leveraged for our partners’ strategy in all stages of planning.