Meet the Team
Edward Kershaw began his career in the record industry, with label management and international marketing roles at Virgin and Decca. During this time he also worked as a consultant for EMI and Sony, and produced and edited numerous studio recordings. In 2000 he was appointed CEO of Floot.com, a pioneer music download store, before becoming Group Head of Music at Vodafone. Music was an essential part of the 2.5G and then 3G Vodafone strategy, and Edward led the launch of the first multimarket mobile music download store. Following this, he worked in entertainment service development roles at Nokia, and most recently was VP Client Services at Nielsen, where he ran global accounts with technology and telecom clients.