Adrian Cross.

Meet the Team

Adrian Cross


Tell us what you do at 7digital?

I manage the radio product line, looking after the roadmap for radio streaming and broadcast partners, developing and adjusting the product vision for our lean-back audience.

Tell us a little about what you did before you started working at 7digital?

Before 7digital I worked in variety of tech teams as a developer and team lead across both the public and private sector, in media, manufacturing and health.  

What do you like to do in your spare time?

In my spare time I read a lot of fiction and non-fiction, take photographs on the streets of London, listen to music and plan travels to places I've never been before.

Best technology innovation of the past five years?

For me the best tech innovation of the past 5 years has been the spread of virtualisation; being able to describe the full stack using software artefacts and have an environment which can be relied upon to realise the stack as described: for me, this is the cloud and it has fundamentally transformed the way software is designed, developed and deployed.